HOW AI IS CHANGING REAL TIME BIDDING IN PROGRAMMATIC ADVERTISING

The Relevance of Multi-Touch Acknowledgment in Performance Advertising And MarketingMarketing attribution is necessary for making educated, data-backed decisions that line up with consumers' trips. Multi-touch attribution models provide an even more nuanced viewpoint, distributing credit report to touchpoints that aren't constantly given enough exp

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy info